What is Zero Waste? Really it is an idea, a philosophy, a theory. It is a bit of a Zen idea of being at one with the world and everything in it through an visionary environmental goal around how we deal with the world's waste.
If that sounds a bit on the metaphysical side, think about the definition of the The Zero Waste International Alliance: ‘Zero Waste is a goal that is ethical, economical, efficient and visionary, to guide people in changing their lifestyles and practices to emulate sustainable natural cycles, where all discarded materials are designed to become resources for others to use.
In actuality zero waste is about introducing processes and designs that avoid toxic waste and materials and conserve our resources, thereby protecting our environment and our world and not having negative impact on life on earth. So producers are encouraged to build in sustainable closed-loop processes and materials so as much as possible can be re-used and nothing becoming landfill waste. But how about the end-users?
People are trying. In Italy, in a town near Lucca called Capannori the people started changing the way they dealt with their rubbish when threatened with an incinerator. They now achieve an almost 90% recycling rate. San Francisco is aiming to achieve a zero waste goal by 2020, encouraging its citizens to think about how they can re-use, re-purpose and recycle.
Mindset is key to achieving zero waste so we all become aware of the lifecycle, use and re-usability of the things we use. Think Zen, think about being at one with the world. Get in touch.